In fact, many of our employees go on to be McBrain Surgeons. McDonald's launches a "word battle" against the Oxford English Dictionary to amend the definition of McJobs, which the OED currently describes as an "unstimulating, low-paid job with few prospects." The goal, according to a company vice president, is to change the citation to "reflect a job that is stimulating, rewarding, and offers skills that last a lifetime."
http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/67.html
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